Effective Date: April 9, 2026
Introduction
Welcome to Pen+Gear® (penandgear.com). This Privacy Policy explains how we collect, use, protect, and share your personal information when you visit our website, purchase our products, or interact with our services. Pen+Gear is Walmart’s trusted private label brand, committed to delivering high-quality stationery and office supplies at unbeatable prices while protecting your privacy and maintaining transparency in our data practices.
We understand that your privacy is important, and we are dedicated to safeguarding your personal information. This policy applies to all users of our website and customers who purchase Pen+Gear products through Walmart stores or Walmart.com. By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
We encourage you to read this policy carefully to understand our practices regarding your information and how we will treat it. If you do not agree with our policies and practices, please do not use our website or services. This policy may change from time to time, and your continued use of our website after we make changes indicates your acceptance of those changes.
What Information We Collect
We collect several types of information from and about users of our website and customers, including:
Personal Information You Provide: When you interact with our website, subscribe to our newsletter, contact customer service, or make purchases through Walmart, we may collect personal information such as your name, email address, mailing address, phone number, and payment information. This information is collected when you voluntarily provide it through forms, account registration, or customer service interactions.
Purchase Information: When you purchase Pen+Gear products through Walmart stores or Walmart.com, transaction details including the products purchased, prices, dates of purchase, and payment methods may be collected. This information helps us process your orders, provide customer support, and improve our product offerings based on customer preferences.
Automatic Information Collection: We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, and clickstream data. This information helps us understand how visitors use our website and allows us to improve the user experience.
Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior. These technologies help us recognize your device, remember your preferences, analyze website traffic, and deliver personalized content and advertisements. You can control cookie settings through your browser preferences.
Communication Records: When you contact our customer service team via email, phone, or online chat, we may record and retain these communications for quality assurance, training purposes, and to resolve your inquiries effectively. These records include the content of your messages, your contact information, and details about your concerns or questions.
Survey and Feedback Information: We occasionally conduct surveys, request product reviews, or solicit feedback about our products and services. Participation is voluntary, and any information you provide helps us improve our offerings and better serve our customers’ needs.
Social Media Information: If you interact with our social media pages or share our content on social platforms, we may collect publicly available information from your social media profiles, subject to the privacy settings you have established on those platforms.
Use of Information
We use the information we collect for various legitimate business purposes:
Product and Service Delivery: We use your personal information to process orders, deliver products, provide customer support, respond to inquiries, and communicate with you about your purchases. This includes order confirmations, shipping notifications, and product information.
Website Improvement and Personalization: The information we collect helps us understand user preferences, analyze website traffic patterns, identify technical issues, and enhance the overall functionality and user experience of our website. We use this data to personalize content, recommend relevant products, and optimize our website design.
Marketing and Communications: With your consent where required, we use your contact information to send promotional emails, newsletters, special offers, new product announcements, and other marketing communications about Pen+Gear products and services. You can opt out of these communications at any time using the unsubscribe link in our emails.
Product Development and Research: We analyze purchase patterns, customer feedback, and usage data to develop new products, improve existing offerings, understand market trends, and make informed business decisions that better serve our customers’ needs.
Security and Fraud Prevention: We use your information to detect, prevent, and respond to fraud, security breaches, and other potentially prohibited or illegal activities. This includes monitoring for suspicious transactions and protecting both our business and our customers from harm.
Legal Compliance: We use and disclose your information as necessary to comply with applicable laws, regulations, legal processes, and governmental requests. This includes responding to subpoenas, court orders, and other legal obligations.
Business Operations: Your information supports our general business operations, including accounting, recordkeeping, internal reporting, analytics, quality assurance, and other administrative functions necessary to operate our business effectively.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share your information in the following circumstances:
Walmart Relationship: As Walmart’s private label brand, we may share information with Walmart Inc. and its affiliated companies for purposes consistent with this Privacy Policy, including order processing, customer service, and marketing activities related to Pen+Gear products.
Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as website hosting, data analysis, payment processing, order fulfillment, email delivery, customer service, and marketing assistance. These service providers have access to personal information only as needed to perform their functions and are obligated to maintain confidentiality.
Business Transfers: If Pen+Gear or Walmart undergoes a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change in ownership or control of your personal information.
Legal Requirements: We may disclose your information when required by law, court order, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests.
With Your Consent: We may share your information with third parties when you have given us explicit consent to do so for a specific purpose.
We require all third parties to whom we disclose personal information to respect the security of your data and treat it in accordance with applicable law. We do not permit our third-party service providers to use your personal information for their own purposes.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our site:
Essential Cookies: These cookies are necessary for the website to function properly and cannot be disabled in our systems. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.
Analytics Cookies: We use analytics cookies to collect information about how visitors use our website, including which pages are visited most often, how much time is spent on pages, and what error messages are displayed. This information helps us improve website performance and user experience.
Functionality Cookies: These cookies allow our website to remember choices you make (such as your language preference or region) and provide enhanced, more personalized features. They may also be used to provide services you have requested, such as watching videos or commenting on content.
Advertising Cookies: These cookies may be set by our advertising partners to build a profile of your interests and show you relevant advertisements on other websites. They work by uniquely identifying your browser and device.
You can control and manage cookies through your browser settings. Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.
External Links
Our website may contain links to third-party websites, including social media platforms, partner sites, and other resources that may be of interest to our users. These external websites have their own privacy policies and terms of service, and we are not responsible for their content, practices, or privacy protections.
When you click on a link to an external website, you leave our website and are subject to the privacy and security policies of that third-party site. We encourage you to review the privacy policies of any external websites you visit to understand how they collect, use, and protect your information.
The inclusion of links to external websites does not imply endorsement of those sites or their content by Pen+Gear or Walmart. We provide these links for your convenience and information only.
Security Measures
We implement appropriate technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:
Data Encryption: We use industry-standard SSL/TLS encryption to protect sensitive information transmitted between your browser and our servers, including payment information and personal data.
Access Controls: We restrict access to personal information to authorized employees, contractors, and service providers who need to know that information for legitimate business purposes and are subject to confidentiality obligations.
Security Monitoring: We regularly monitor our systems for vulnerabilities and potential security threats, conduct security assessments, and implement updates to protect against emerging risks.
Secure Storage: Personal information is stored on secure servers with restricted access, protected by firewalls and other security technologies designed to prevent unauthorized access.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide information at your own risk. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.
User Rights and Choices
You have certain rights and choices regarding your personal information:
Access and Correction: You have the right to access the personal information we hold about you and request corrections if the information is inaccurate or incomplete. You can update your information by contacting our customer service team.
Opt-Out of Marketing: You can opt out of receiving promotional emails from us by clicking the unsubscribe link in any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your purchases or account.
Cookie Preferences: You can manage cookie preferences through your browser settings and choose to accept or reject cookies. You can also delete existing cookies from your browser.
Do Not Track Signals: Some browsers include a “Do Not Track” feature that signals websites you visit that you do not want your online activities tracked. Our website does not currently respond to Do Not Track signals.
Account Deletion: You may request deletion of your personal information by contacting us. Please note that we may retain certain information as required by law or for legitimate business purposes.
To exercise any of these rights, please contact us using the information provided in the Contact section of this policy.
Protection of Minors
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13 without parental consent, we will take steps to delete that information as quickly as possible.
If you are a parent or guardian and believe that your child has provided personal information to us without your consent, please contact us immediately so we can take appropriate action.
We are committed to complying with the Children’s Online Privacy Protection Act (COPPA) and protecting the privacy of children online.
CCPA Compliance
For California residents, the California Consumer Privacy Act (CCPA) provides additional privacy rights:
Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, our business purposes for collecting the information, and the categories of third parties with whom we share personal information.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out: You have the right to opt out of the sale of your personal information. We do not sell personal information as defined by the CCPA.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.
To exercise these rights, please contact us at support@Penandgear.com or call 1-800-925-6278. We will verify your identity before processing your request and respond within the timeframes required by law.
GDPR Compliance
For users in the European Economic Area (EEA), the General Data Protection Regulation (GDPR) provides additional privacy rights:
Legal Basis for Processing: We process personal information based on consent, contractual necessity, legal obligation, or legitimate interests as permitted by GDPR.
Data Subject Rights: You have the right to access, rectify, erase, restrict processing, object to processing, and request data portability of your personal information.
Right to Withdraw Consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country if you believe we have violated your privacy rights.
Data Transfers: If we transfer personal information outside the EEA, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR requirements.
To exercise your GDPR rights, please contact us at support@Penandgear.com.
How Long We Keep Your Information
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention period depends on the nature of the information and the purposes for which it is processed:
Transaction Information: We retain purchase and transaction records for accounting, tax, and legal compliance purposes, typically for seven years or as required by applicable law.
Account Information: If you create an account, we retain your account information for as long as your account is active or as needed to provide you services.
Marketing Information: We retain marketing contact information until you opt out of receiving communications or request deletion of your information.
Website Usage Data: We retain automatically collected website usage data for analytics purposes, typically for a period of 12 to 24 months.
When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention policies and applicable legal requirements.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Effective Date” at the top of this policy and post the revised version on our website.
If we make material changes to this Privacy Policy, we will provide additional notice, such as sending an email notification or displaying a prominent notice on our website before the changes take effect. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.
Your continued use of our website or services after the effective date of any changes indicates your acceptance of the updated Privacy Policy. If you do not agree with the changes, please discontinue using our website and services.
Privacy Questions
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Pen+Gear Customer Service
Address: 1 Customer Drive, MS 0215, Bentonville, AR 72716
Phone: 1-800-925-6278
Email: support@Penandgear.com
Website: https://penandgear.com/